zürcher theater spektakel 2021

campaign and visual communication for one of europe’s largest festivals for the contemporary performing arts. normally, the diverse programme attracts well over 100,000 visitors to the various venues each year. however, the 2021 edition was not taking place with tens of thousands of people, but focused on high-profile events with ticket sales and a safety concept.

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to create the campaign, we’ve collaborated with artist and photographer jean-vincent simonet. the expressive visuals show protagonists of the upcoming performances. simonet combined old manual photographic techniques with new digital retouching methods in a specially devised experimental process. the radiant and fluid works, which look like a mix of photography and oil painting, have an exuberance that reflects the dense programme.

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credits

responsible for concept, art direction and design: studio marcus kraft (in collaboration with marlon ilg); jean-vincent simonet (artwork), michel fries (layout), highfive (web development)

zürcher theater spektakel: sarah wendle, veit kälin, matthias von hartz (co-direction), remo bitzi, marc schwegler (communication), esther schmid (consulting), cynthia domfe (marketing), josefine stähli (operations office)


related

zürcher theater spektakel ’18
zürcher theater spektakel ’19
zürcher theater spektakel ’20
zürcher theater spektakel ’22
zürcher theater spektakel ’23

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