zürcher theater spektakel ’19
brand identity and campaign for the zürcher theater spektakel: the festival ranks among the most important european festivals for the contemporary performing arts. with its artistically outstanding programming, a unique atmosphere, the large number of engaged and open-minded spectators, it is an important annual event in zurich with international appeal.
for the realisation of the protagonists, we collaborated with swiss artist monique baumann. with her distinctive artistic collage style, we gave the campaign a fresh and surprising look.
the campaign was consistently implemented in analogue and digital media. the complete visual appearance and website have been updated accordingly.
project details
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zürcher theater spektakel is one of europe’s leading festivals for contemporary performing arts, bringing international artists and audiences together each summer in zurich. the festival’s visual communication needs to reflect its adventurous programme and distinctive cultural identity while creating a recognisable presence across the city.
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for the 2019 edition, studio marcus kraft developed the festival’s brand identity and campaign in collaboration with swiss artist monique baumann. her distinctive collage style became the basis for a fresh and surprising visual language, with artistic protagonists at the centre of the campaign.
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the campaign combines expressive collage artwork with bold graphic design. monique baumann’s layered visual compositions give the protagonists an individual character, creating striking imagery that captures the diversity and experimental spirit of contemporary performance.
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the visual identity was applied consistently across analogue and digital media. posters, the festival newspaper, pocket guide and website were brought together through a unified design system, extending the campaign from printed materials into the digital experience and the festival’s physical surroundings.
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a cohesive campaign that combines distinctive artistic collaboration with a flexible visual identity. the work gave the 2019 edition of zürcher theater spektakel a recognisable presence across zurich and its communication channels.
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client: zürcher theater spektakel
year: 2019
client: zürcher theater spektakel
services: brand identity, concept development, art direction, graphic design, campaign design, editorial design, animation, website design -
concept, art direction & design: studio marcus kraft, in collaboration with marlon ilg, artwork: monique baumann, layout: michel fries, web development: high five
zürcher theater spektakel: matthias von hartz (artistic director), delphine lyner (executive director), veit kälin (technical director), esther schmid (communication), josefine stähli (administration office)