novum
hand-made meets industrial: for the march ’17 issue of the german design magazine novum, we’ve created 12,500 individual cover versions in an elaborate procedure.
artisanal interventions were directly performed during the printing process at printing company wolfensberger. four different motifs were continuously modified while printing. through changes in the selection, application and quantity of colour, water splashes and scratches, attractive variations of these geometrical forms were created.
we’ve also done a limited lithography edition of it – scroll down for more information.
lithography edition
edition of 40 pieces, numbered and signed. a limited amount is still available. please contact us via email. format: 30 x 40 cm (unframed)
project details
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for the march 2017 issue of the german design magazine novum, studio marcus kraft developed an experimental cover concept exploring the relationship between handmade craft and industrial printing. the project challenged the idea of a standardised magazine cover by turning the printing process itself into a creative tool.
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the concept was to create 12,500 individual cover versions, each one unique. rather than printing a single, uniform design, the project introduced artistic interventions directly into the production process, allowing chance and material behaviour to shape the final result.
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four geometric motifs formed the basis of the design. during offset printing at j.e. wolfensberger ag, the motifs were continuously modified through variations in colour selection, application and quantity. water splashes and scratches created unexpected textures and subtle differences, making every cover an individual piece.
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the result was a series of 12,500 distinct magazine covers that brought together the precision of industrial printing and the unpredictability of handmade interventions. the project was also developed into a limited lithography edition of 40 numbered and signed prints, measuring 30 × 40 cm.
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client: novum magazine
year: 2017
location: germany / switzerland
services: concept development, art direction, graphic design, cover design, print experimentation, production art direction
edition: 12,500 individual magazine covers; 40 numbered and signed lithographs -
concept, art direction & design: studio marcus kraft, offset printing: j.e. wolfensberger ag, lithography printing: steindruckerei wolfensberger, thomi wolfensberger, assisted by adem dermaku, documentation: conny schwark