les bulles
corporate design for a new swiss champagne retailer. the company is based in the zurich area and offers champagne and other specialities from the champagne region that are not (yet) known to everyone and are of uncompromising quality.
the logo is based on a font that was created in the 1920s and 30s, the heyday of champagne. in large formats it has a very unique character, while at the same time it retains good legibility in smaller sizes. fine materials and embossing as well as a specially created monogram, which is derived from the word mark, give the brand a high-quality appearance.
since the company cultivates a very personal relationship with its mostly young winemakers, a trip was undertaken to the vineyards with the renowned photographer zsigmond toth. the result is a series of photo reports that provide an intimate glimpse behind the scenes of the production of the fine champagnes.
besides the reportage photography, the website also features original details from oil paintings by old masters, both of which provide a sophisticated contrast to the otherwise usual imagery of the wine industry. the glossary on the website deserves a special mention: complicated terms from champagne production are explained and conveyed here with humour and in a light manner.
project details
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les bulles is a swiss champagne retailer based in the zurich area, specialising in high-quality champagnes and other specialities from the champagne region. the company works closely with independent, often lesser-known producers, introducing customers to distinctive champagnes beyond the established names. the challenge was to create a brand identity that communicates quality and expertise while reflecting the personal relationships at the heart of the business.
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the identity draws inspiration from the heritage and craftsmanship of champagne. a typeface originating in the 1920s and 1930s — the golden age of champagne culture — provides the foundation for the wordmark, connecting the brand to the elegance of the period while giving it a distinctive contemporary presence.
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the logo combines a characteristic typographic expression with strong legibility across different sizes. a bespoke monogram derived from the wordmark extends the identity, while refined materials and embossing create a tactile, premium brand experience.
photography plays a central role in communicating the people and places behind the products. a series of photographic reports by zsigmond toth documents visits to the vineyards, offering an intimate look at the independent winemakers and their production processes. details from old-master oil paintings introduce a further visual layer, contrasting with the familiar imagery of the wine industry.
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the identity extends across the brand’s communication and digital presence. the website combines vineyard reportage, historical visual references and an editorial approach to presenting the products. a dedicated glossary explains the terminology of champagne production in an accessible and humorous way, making specialist knowledge approachable without losing the brand’s sense of quality and expertise.
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client: les bulles
project: corporate identity and website
year: 2022
location: zurich area, switzerland
services: brand identity, logo design, art direction, graphic design, editorial concept and visual communication -
concept, art direction & design: studio marcus kraft; project lead & texts: florian schmidt-gabain; photography: zsigmond toth