social design

social design explores how design can respond to social and environmental challenges. as the consequences of the global growth economy become increasingly visible, design for and with society is more relevant than ever. the exhibition at museum für gestaltung zürich examined the role of social design in shaping a more sustainable and equitable future.

the visual communication was developed around the positive impact of social design on society. the aim was to make a broad and multifaceted field tangible through a compelling visual statement, reflecting the people, ideas and initiatives that contribute to social change.

at the heart of the project is a key visual featuring more than 350 protagonists. bringing together a multitude of individuals, the composition reflects the collective nature of social design and the diverse perspectives involved in addressing societal challenges.

the visual system translates the exhibition’s subject into a distinctive graphic statement, balancing the complexity of the topic with an accessible and immediate visual language.

the key visual was applied across print and digital communication, including posters, invitation cards and the exhibition website. the campaign created a consistent visual presence across different formats, connecting the exhibition’s message with its public communication.

the exhibition poster is also available through the museum für gestaltung zürich shop.

client: museum für gestaltung zürich
project: social design — exhibition communication
year: 2018
location: zurich, switzerland
services: concept development, art direction, key visual, graphic design and visual communication

concept, art direction & design: studio marcus kraft

museum für gestaltung: christian brändle (direction), angeli sachs (curation), debbie zedi & leona veronesi (marketing)