sbb cff ffs
visual communication for the exhibition sbb cff ffs at museum für gestaltung zürich (design museum zurich).
switzerland is a country of railways and has the busiest rail network in the world. for over a century, the swiss federal railways (sbb cff ffs) have ensured a high level of mobility and have shaped public life in large parts of the country.
their high-quality design, which is part of careful branding, makes the national railway company an outstanding example of swiss design history.
we’ve used the iconic sbb logo design from josef müller-brockmann and hans hartmann from 1972/78 as key visual for the visual communication. the poster is available online at the museum shop.
project details
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the exhibition at museum für gestaltung zürich explores the design history of the swiss federal railways.
switzerland is a country of railways, with one of the busiest rail networks in the world. for more than a century, the swiss federal railways — sbb cff ffs — have shaped mobility and public life throughout the country. their carefully developed visual identity makes them an important part of swiss design history.
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the exhibition at museum für gestaltung zürich explores the design history of the swiss federal railways. at the heart of the visual communication is the iconic sbb logo, originally designed by josef müller-brockmann and hans hartmann in 1972/78.
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rather than introducing a new visual language, the design puts an established piece of swiss graphic design history centre stage. the iconic logo serves as the key visual, connecting the exhibition communication directly to the identity and legacy of the railway company.
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the visual concept was applied to the exhibition’s communication and various printed matter as well as digital media. the exhibition poster is available to order through the museum shop.
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client: museum für gestaltung zürich
project: visual communication for the exhibition sbb cff ffs
year: 2019
location: zurich, switzerland
services: exhibition communication, visual identity, poster design, animation -
concept, art direction & design: studio marcus kraft
museum für gestaltung: christian brändle (direction), andres janser (curation), debbie zedi & leona veronesi (marketing)