zürich card

a new look for the official city pass from zurich tourism for visitors and locals. the offer is constantly being expanded and, for example, now includes free admission to almost all zurich museums.

the rebranding combines a stylised card shape with an emotional imagery, making the advantages of the card even more visible.

at the heart of this expansion is a stylised card shape that can be used flexibly: it frames image content, highlights it in a targeted manner or forms a grid or mosaic that can be filled with a variety of image motifs and text elements.

the overall design of the zürich card is perfectly integrated into the existing identity of zurich tourism, which we have developed in 2017.

the rebranding was implemented across various channels: from posters, tram advertising and digital screens to the website and social media channels, video clips, web banners and the zurich city guide app. the visual redesign ensures a consistent, recognisable appearance across all media.