hä? magazine
the health magazine without taboos was made for young readers, starting at the age of 16 years. every issue adressed one topic about the human body, e.g. tattoos & piercings or beauty. it was published and distributed by rotpunkt apotheken pharmacies in switzerland from 2012 until 2025.
since the beginning, we were responsible for concept, art direction, design and visual storytelling. the overall appearance was very much inspired by punk fanzines from the 70’s/80’s: handwriting, photocopied and pasted articles and no design grid. due to the newspaper printing, it had a very rough and warm feel.
a trademark of the magazine was its direct and fresh photography style. over the course of 52 issues, we’ve been able to work with and art direct some of the most talented photographers, artists and illustrators.
for more insights, you can listen to our interview at the stack on monocle radio.
in 2025, we published a strictly limited edition book containing all 52 issues. the elaborately produced edition comprises more than 1’000 pages.
credits
concept, art direction & design: studio marcus kraft, editing: rainer brenner
photography & illustration: simon trüb, yves suter, randy tischler, peter hauser, anne morgenstern, eva kurz, fabian unternährer, heji shin, ornella cacace, ryan mc ginley, jamie warren, beni bischof, svenja plaas, marlon ilg, and many more; website: ryan daynes; consulting: christian bobst
rotpunkt apotheken: dr. rudolf andres, monica bürgi, jolanda grepper, milena merazzi, sandra ljubisavljevic, volker hagen, giulia huber