breitling emergency culinary notebook
together with swiss celebrity chef rené schudel, we produced a survival cookbook for the watch brand breitling.
being a helicopter pilot himself, rené schudel is a great fan and ambassador of the swiss watch brand. it is a survival notebook with various tips and tricks for cooking in the wilderness and in the homey garden.
designed to be a practical handbook, we produced the book in a handy compact format. the design and content composition have been inspired by flight checklists: the illustrations and the modular structure allow for an intuitive reading — for instance you can see at a glance what kinds of appliances, utensils and ingredients you need.
credits
concept, art direction, design & illustration: studio marcus kraft, idea: rené schudel, editing: sibylle hertach, project management: nicolas ziegler